Midjourney
The gold standard of AI art: cinematic, painterly images from a single prompt
AI Image Generation
Open image generation you can run on your own machine, tune endlessly, and keep private
Quick answer: I recommend Stable Diffusion to anyone who wants control more than convenience.
I recommend Stable Diffusion to anyone who wants control more than convenience. Running it locally is unbeatable value once you have a decent GPU, and the API stays cheap when you do not. Just do not expect Midjourney polish on day one: the first results take tuning, and that tuning is the whole point.
Pricing shown below is approximate and may have changed β always confirm on the official site.
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| Plan | Details |
|---|---|
| Self | hosted (~$0/mo): open weights run on your own GPU with no per-image charge, commercial use covered by the Community License under $1M annual revenue |
| Plan | API credits (~$10 per 1,000 credits): 1 credit = $0.01, SD 3.5 Large 6.5 credits (~$0.065) per image, Turbo 4 credits, Medium 3.5 credits |
| Enterprise (custom pricing): for organisations above the Community License revenue threshold and for managed, large | scale deployment |
free locally + API from ~$0.009/image (approximate) A free tier is available if you want to try before you pay.
Yes, the model weights are free to download and run on your own hardware, with no per-image charge. You still pay for the GPU and electricity, and the Stability AI API is a separate pay-as-you-go service. Commercial use is covered by the Community License for individuals and organisations under $1M in annual revenue.
SD 3.5 Medium is designed for consumer hardware, and a modern GPU with 8GB or more of VRAM is a sensible starting point. Larger models and higher resolutions run faster on stronger cards, and renting cloud GPU time is an option if your own machine is not up to it.
Credits cost $0.01 each. A SD 3.5 Large image costs 6.5 credits (about $0.065), Large Turbo costs 4 credits, Medium costs 3.5 credits, Stable Image Core costs 3 credits, and Stable Image Ultra costs 8 credits. SDXL 1.0 starts from 0.9 credits per image.
Pick Midjourney if you want polished art with almost no setup. Pick Stable Diffusion if you want private local generation, custom styles through LoRAs, API control, or the lowest long-term cost. Many creators use both: Midjourney for quick hero art, Stable Diffusion for repeatable, on-brand work.
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